The Portuguese brands that were present at L’Altro Uomo section in the last edition of Pitti Uomo were featured in the July/August issue of GQ Portugal magazine. Ideal & Co had a special highlight with its new Pena leather backpack (pictured above) and with its latest collection of canvas and denim bags and backpacks, as you can read in this excerpt from the GQ article:
Ideal & Co, which debuted at L’Altro Uomo, also presented its latest new products. “We assumed a lighter and fresher approach, always following our commitment with durability and timeless design. For the new collection we had as references the hot days in Alentejo, the whitewashed houses, the dry grass and the salty air of the beaches of this region, which were the inspiration for the names of the new bags and backpacks,” says José Lima, one of the faces of Ideal & Co.