Friends of Ideal & Co, Inspiration

I Wish I Could Drive These Roads Forever

In addition to being one of the photographers who took pictures for Ideal & Co, Rui Gaiola is one of the talents that we regularly share the work on our Instagram. His travel photography is especially appealing for the dramatic sceneries, endless landscapes, and unexpected locations. To show his favorite adventures, Rui Gaiola just released the book I Wish I Could Drive These Roads Forever with the support of Ideal & Co. The official launch will take place in Lisbon on February 28th, you can see more information here.
We interviewed Rui to know more about the book:

What motivated you to launch the book?
My background is in graphic design and books have always been part of my bookshelves. With photography and travel this passion for books has become even greater, and nothing better than seeing, feeling and smelling a book. Making a photography book has always been a thought that accompanied me throughout my travels, it came to life and finally, there it is. In short, having my travels in a book and being able to share them with people who also like to travel is the main objective of launching a book.

Of all the trips you present in the book, which one was the most striking?
All trips are unique and special, but it is impossible to remain indifferent and not choose Iceland. Expectations were high but that country is able to surprise at every sight or kilometer. The reasons are many, for being an island, for having a volcanic origin, for the glaciers, for the huge waterfalls, for the colors of the landscapes… basically for being the paradise for those who like nature and photography.

In an era when we all take photographs easily, what does photography mean to you?
For me, photography mixes passion with my profession and leisure. At each moment it has a different meaning for me, sometimes very important personally, other times very professional and other times of total absence. It is a way for me to communicate and store places and memories, and this is for me the true meaning of photography. I make an effort to find the balance between what I photograph and the final purpose so that the meaning of each photography makes sense to me.

What motivates you to choose a new destination for an adventure?
I am passionate about nature, mountains, and snow, and moved by the exploration of new and incredible places. I want to experience places that fill my soul.

What trip would you like to do and haven’t done yet?
Greenland without a doubt, and I still haven’t done it for financial reasons. Traveling to Greenland is extremely expensive, whether for the plane tickets, the stay or the food. But it is definitely at the top of the list of places I want to visit soon.

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