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Our Heritage

The Granffather’s Bike

Mr António Vieira

Although Ideal & Co – Living Heritage* is a brand created in 2012

It is actually the continuation of a long ago project that began to take shape in 1935 through the hands of Rute’s grandfather, Antonio Vieira, when he was but a young boy of 14 years.

From his small village, located on the southwest side of “Parque Natural da Serra de Aire e Candeeiros”, and using a bike, a great sense of opportunity, great determination and, of course, the strength in his legs, Antonio started his own business of buying and selling leather. On the other side of “Serra de Candeeiros”, 30km from of “Quinta das Viegas”, where he lived with his parents and 11 brothers, there used to be the largest concentration of tanneries in the country, in Alcanena.

Due to his daring spirit he realized that his farm, along with the neighboring farms, possessed something essential for this industry: animals and animal hides. After all, tanning leather is one of the oldest activities of mankind. Quickly his business flourished and soon, when he was only 15 years old, he hired a man, paying him with his own personal income, to replace him in the agricultural work in his parents’ farm. This way, Antonio would be able to devote himself fulltime to this new way of life.

After the bike, he started using a motorcycle and at 16 he bought the first Citroen Pick up truck. Because he did not have a license yet he resorted to a brother in law who was his driver in the everyday rounds.

Married since 1945 and already with 3 children, Antonio decided to open in 1959 his own tanning factory – “Fabrica Curtumes IDEAL” – name which originates the brand in 2012 Ideal & Co – Living Heritage *.

Mr António Vieira