Inspiration

Lost Magazine

Ideal & Co was born out of curiosity and a sense of adventure. We create bags and backpacks for adventurers, for people who want to discover the world as it is. Without prejudice and without fear of embracing distant cultures.
Based in Shanghai and founded by Nelson Ng, from Singapore, Lost magazine celebrates this sense of discovery with its “real stories, personal reflections and epiphanies from people around the world. It believes that travel isn’t about fancy hotels or tourist destinations, but about immersing oneself in someplace entirely foreign to feel extremely uncomfortable so that one can learn from it. It believes that travel is a state of mind.”

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